Achieve Measured Success
Each day visitors to your site leave a trail of evidence demonstrating who they are, what they want, how effective your advertising is and how potent your message is. Web analytics extracts meaning from this evidence as the basis for improving your results; improvement defined by how well your site achieves your business goals.
Your web site success is not measured by how many visitors come to your site, page views or which pages are popular.
Success is measured by setting your business goals, determining what which statistics reveal movement towards those goals and making changes based on that knowledge.
Choose Your Numbers
The first step toward success with analytics is choosing which business goals are critical succeed and define what numbers will be predictive in achieving success. These are generally referred to as Key Performance Indicators (KPIs). Once identified, we can build a model for gathering the data that will tell us how our numbers are doing.
Move the Numbers
We all know you can’t keep doing the same thing and expect a different outcome. Metrics Centered Marketing uses data as a guide and decades of direct marketing experience to select what to change and how to change it. We then run experiments to test our changes before committing to full deployment.
This process (Data-Driven Iterative Development) extends the ideal of continual improvement to:
- Email marketing
- PPC and search engine advertising
- Banner advertising
- E-commerce
- Lead generating sites
- Content driven sites
Reports won't move your numbers
Lots of data and charts won't help your increase your return unless you apply rigorous analysis on them, analysis based on applied research, effective modeling and marketing experience. Synthesis: MCM goes beyond data and reports, providing actionable recommendations based on insights drawn from your data and knowledge of what's working in internet marketing.
