Choose insight over reports
Many companies will provide you with reports: lots of graphs and spreadsheets. Some provide you with some cool tools to make better graphs and spreadsheets.
Synthesis: MCM goes much further and gives you what you need—Insights and recommendations. We work with you to put data to work to energize your marketing. Metrics Centered Marketing brings together data with direct marketing experience to continually improve your results.
Analytics vs. Analysis
The data or metrics that we collect are the jumping off point for the continuous improvement of your site. We collect data from a number of sources to create a moving baseline in each of the areas that we are studying. Changes, either externally caused or in response to our efforts, are statistically tested to reveal significant effects.
The charts, graphs, tables and test results are cumulatively known as analytics.
What we do with them and how we interpret them and the refinements developed are analysis.
Analytics without analysis are worthless. Analysis without analytics is impossible.
27 years of experience.
Synthesis: MCM began as a direct marketing company creating and managing direct mail campaigns, trade show exhibits and training, and collateral materials. For the past 17 years the focus has been on the internet employing the same concepts of statistically tested materials and data-driven iterative design.
Ancillary services:
Direct mail: an effective tool to initiate or back up your internet marketing
Hosting: Banking -standards secure—guaranteed 100% uptime
Partner based E-commerce: Create a nation-wide network of e-commerce resellers
Requirements gathering: Accurately build a web architecture based on your stake holders’ needs
